.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to running into billions in financial backing yearly, have actually brought up virtually $360 million so far this year, placing it on track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That lag results from market concentration, elevated governing tensions, and also economical uncertainties.ADWEEK talked with five VCs that continue to buy adtech providers, despite these challenges, about what they are actually looking for and also what they steer clear of. Maybe unsurprisingly, these clients are targeting chances in privacy-focused modern technologies and also industry-specific areas such as linked TV.